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Naver launches AI ecommerce app to challenge Coupang's market dominance

Naver has launched the Naver Plus Store, an AI-powered ecommerce app, to compete with Coupang in South Korea. The app offers personalized shopping recommendations and partners with logistics providers for flexible delivery options, but relies on third-party sellers, which may affect its competitiveness. Despite having a larger user base, Naver trails in paid memberships compared to Coupang.
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